Shilpa Goel's Blog

The question that I receive the most on Instagram is how I grew my account to 60k followers. First of all, those who have been following me since years know that it wasn’t overnight. It took me three years to get there but it was only during the last year that I learned how to beat the IG algorithm and make my content reach more people. Secondly, all my following is organic. Buying followers is a direct act of sabotaging your account, your algorithm and even your art. I will talk about the cons of buying followers later in this post but first, I am sharing some things that helped me grow from 700 followers to 60k in a year.  I began writing on IG at the end of December 2015, and till March 2017, I had no clue how important it is to switch to a business profile and get the insights of our account. So, until May 2017, I had reached only 300 followers. Now, I had a business profile, I could see insights but still, my page was growing at a snail’s pace. I used to follow all these fe